Kudler Communications Plan - 1628 Words

Kudler Communications Plan Kudler Communications Plan Given the competitive nature of business, it is no longer enough to rely on one form of marketing communication. There are several options such as social networking sites, on health magazines, and other publications that target health-conscious diet, which fall under personal and non-personal communications depending on the message and mode. All these options and more are evaluated below to arrive at a feasible and the most effective marketing communication strategy. Marketing Communication Factors An effective marketing communications plan is necessary for the success of the new Kudler location in Newport Beach. The success of this new location will be partially†¦show more content†¦Media Plan The success of the Newport Beach launch requires a sound and efficient media plan that uses the best mix of communication channels. â€Å"Personal and non-personal communication channels should be combined for maximum impact† (Kotler Keller, 2007, p. 290). Advertising, sales promotion, event coordination, public relations promotional activity, and direct marketing are modes of communication that Kudler can take advantage of during the Newport Beach launch. The communications model is an approach that targets various psychological stages customers’ experience. Cognitive, affective, and behavior stages of psychology are important indicators of the direction of communication needed for campaign success (Kotler Keller, 2007). Secur ing the brand and experience Kudler brings to the community requires most effective and efficient modes of communication to inform potential customers (Kotler Keller, 2007). The goal of effective and efficient communication requires knowledge of the target audience when developing the specific media mix that works best for Kudler. Coordinating a community event to promote the company and Kudler values is both cost-efficient and effective. A farmer’s market and meet festival the weekend before the grand opening could generate community support and interest in Kudler Fine Foods. Combined with public relations efforts, events can provide a positive image to potential consumers. StoryShow MoreRelatedCommunication Plan Kudler Fine Foods1312 Words   |  6 PagesCommunication Plan Team B University of Phoenix MKT/571: Marketing Kudler Fine Foods has decided to launch a product in both domestic and international markets. Kudler Fine Foods has determined that expanding their markets will allow domestic and international market growth generating an increase in profits. Many factors need to be considered when launching new products into domestic markets as well as international markets. Establishing a strategic communication plan will help the successRead MoreFunctional Area Interrelationships1387 Words   |  6 PagesFunctional Area Interrelationships BUS/475 â€Æ' Kudler Fine Foods is food specialty stores where customers can shop and purchase foods and ingredients that are from different places in the world. Kudler Fine Foods prides themselves on the quality for the foods they find and sell. Founded in 1988 Kudler Fine Foods was fulfilling the needs of the customer who is more conscious of the food and products they use daily. As Kudler Fine Foods grow by opening sustaining the stores currently open and theRead MoreKudler Fine Foods - Functional Area Interrelationships1749 Words   |  7 PagesKudler Fine Foods – Functional Area Interrelationships Bus/475 July 16, 2012 Kudler Fine Foods Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, vision, values, and goals are extraordinary. This paper is a review of Kudler’s reason for existence, organizational structure, steps in collaboration, positive action plan, and collaborativeRead MoreKudler Fine Foods Business Strategy1390 Words   |  6 PagesBusiness Strategy – Kudler Fine Foods Alicia Walker MMPLB 502: MANAGING THE BUSINESS ENTERPRISE January 10, 2011 Joseph Bucci Business Strategy – Kudler Fine Foods As companies grow a build customers bases and increase services to meet these demands there is a need to enhance information technologies to continually â€Å"Strategic management involves major decisions, business choices and actions that chart the course of the entire enterprise† (Gomez-Mejia et al., p 156). The undertaking of strategicRead MoreClient Interaction Strategy795 Words   |  4 Pagesconsultant for Kudler Fine Foods, communications with individuals on various levels of the organization is inevitable. It is vital to use the appropriate influence techniques during the process of implementing a new HRIS software system. An effective transition will require the consultant to use existing power structure to obtain buy-in from the current workforce. This essay will address several tactics that will assist the consultant with an interaction strategy to communication effectivelyRead MoreMkt 571 Communications Plan1128 Words   |  5 PagesCommunications Plan MKT/571 March 21, 2011 Communications Plan The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company s message or advertisement, it is important that the message be clear and consistent (Business Training Schools,  2011). Developing the proper lines of communication, especially with a new product is vital to a companyRead MoreEssay Kudler Fine Foods, Choosing the Right Medium1163 Words   |  5 PagesChoosing the Right Medium Learning Team C COM/TM541 August 2, 2010 University of Phoenix Kudler Fine Foods has decided to upgrade the cash registers in three stores. The new registers are scheduled for installation in six weeks, and various members of the cashier, management team and computer support specialists will require training on the proper use of the new equipment. Five methods are under review for training implementation; oral presentation, written report, video, e-mail,Read MoreKudler Fine Foods and Wine1248 Words   |  5 PagesAbstract This paper focuses on the various ways which Kudler Fine Foods and Wine can do in case of a critical event to avoid negative publicity by the media. It highlights different steps that can be employed by any organization to ensure that its image as well as interests is safeguarded. In addition, this paper focuses on the role of public relation and public affairs in critical incidences. The organizational truth and public communication are also discussed in this paper. Lastly right to knowRead MoreKudler Fine Foods: Strategic Planning1729 Words   |  7 PagesKudler Fine Foods: Strategic Planning Kudler Fine Foods (Kudler), a gourmet shop, has recently decided to add organic produce to its product line up and implement a catering service. Actuating this business venture will affect Kudler s suppliers, employees, and consumers. The focus of this paper is to explore how changes in technology have created business opportunities for Kudler, identify the strategy that Kudler should pursue, explore some of the tactics the organization should implementRead MoreBSA 310 Week 2: Service Request SR-kf-013 Paper806 Words   |  4 PagesBSA 310 Business Systems Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to â€Å"offer each customer a delightful and pleasing shopping outing.† With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards

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The Children’s Health Fund of New York City Free Essays

The Children’s Health Fund is a national non-profit organization that was founded on providing health care to the nation’s needy and underprivileged children. The CHF began over 25 years ago by reaching out to homeless kids in New York City and delivering health care through a mobile medical clinic (MMC) driven around the city to locations and neighborhoods seeking out children to provide basic health care to. Over the years, the organization has expanded across the country with MMCs in different cities with the CHF offering a full range of programs, from not only children healthcare, but healthcare for needy families, health education and preventative care, to the diagnosis and management of acute and chronic diseases (â€Å"Health Care for Kids† n. We will write a custom essay sample on The Children’s Health Fund of New York City or any similar topic only for you Order Now d. ). More recently, the CHF and MMCs have expanded their service to include mobile clinics in response following national disasters and crisis events. The CHF and the mobile health care service it provides has had its number of challenges in implementation over the years. With the main challenge of reaching out and expanding coverage to help those of need, there are several other areas that challenge the organization and its operation. The MMCs face the challenge of accommodating the proper amount of space and medical equipment needed to provide high quality healthcare. This challenge is a goal of each MMC to provide a central home for individuals to receive care and come back to for continued treatment. With this concept presents another challenge in that each MMC need of keeping up to date, and secure medical records for those who visit, so that they may continue to come back for care and treatment when the MMC comes back to their neighborhood or area (Brown, DeHayes, Hoffer, Martin, Perkins, 2012). In order to accomplish the goals of meeting these challenges, the CHF must have network systems that can support the operations of running medical equipment and communications networks needed to operate a MMC. That is why over the years CHF has been working to continue to upgrade and keep their MMCs up to date with the latest technology and communication that can power these mobile healthcare hubs. According to Healthcare IT news, the CHF has recently partnered with Verizon to create its first telemedicine clinic in providing 4G LTE wireless broadband connections to new mobile sites (Monegain, 2013). The CHF and Verizon plan to continue forward in the coming months and continue to deliver new uses of technology to mobile units across the nation. For the CHF to be able to roll out new technology and software to support their mobile units, the organization naturally needs strong financial support. The CHF is very fortunate to have a number of private individuals and corporate partners who help secure funds for the organization. However, a large quantity of financial aid comes from Congress and other government programs. One such government program is the HITECH stimulus. The stimulus is for healthcare providers that exhibit having meaningful use of certified electronic health records (â€Å"Healthcare IT Index† n.d. ). With EHRs already a practice of the MMCs, the CHF should be entitled to financial assistance that can continue to facilitate software and technology improvement. A common concern with many organizations is whether or not the implementation of new technology and software will cause a loss workers or staff, or if conditions will emerge that will render parts of their operation obsolete. In dealing with the CHF and doctors offices, this is not believed to be the case. With new software applications, doctor office staffs and MMCs will not become obsolete, but will have their jobs reinforced with easier ways to handle patient information and documents (Brown, DeHayes, Hoffer, Martin, Perkins, 2012). With help in this area, the staff can shift attention to more important areas such as giving patients the personal care and treatment they need. Overall, the CHF is a successful organization that provides valuable services and assistance to many citizens of need in our nation. With its continued focus on quality service, growth, and improvement over the last 26 years, the CHF is a well known entity that many people depend on. With the CHF prepared to continue its legacy and service in years to come, recommendations could be made regarding their future efforts. Continued expansion of their crisis and natural disaster mobile assistance would be desirable action. Just like with the number or under privileged children and their families, natural disaster events will continue to be unfortunately present, and it’s important to help others rebuild and get the necessary assistance when nothing else is available. Also, the CHF as it continues to grow and expand across the US into new cities, the organization needs to continue partnerships with local corporations and medical institutions. These corporations can offer their services and expertise to possibly facilitate the MMCs operations, and working with local medical institutions can help staff MMCs and other locations with med students, nursing students and others in a partnered-learning environment. 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Community Development Case Study Guatemala

Question : Summarize in your own words the specific types of community-development, the ODAHG and RCT have used in Guatemala: Answer : The ODAHG and RCT have utilized the psychosocial treatment to develop, reconcile and empower the traumatized people who are suffering from severe mental illness due to torture and violence in Guatemala. The reason behind conducting this programme is to help the victims of the community to come out of the mental trauma by respecting and promoting the human rights and also restore the democratic social fabric that has been damaged due to the war (Anckermann et al., 2005). This intervention is community based approach that focuses on influencing the national policy with regards to the psychosocial support to the traumatic people. This approach helps in developing activities that aims at sustainability in the society. This approach is a long-term commitment and contribution towards the struggle against torture and violence. This community based approach shows a sense of belongingness towards the victims, motivating them to participate to protect the community interests (Cavaye, n.d.). I did not find any differences among this approach and the one I am aware of. I found that all the community development approaches relies on the interaction among the action and the people instead to taking it as an individual activity. Similarly, the ODAHG and RCTs community development approach emphasized on vitality, improvement and change through functions, attitudes, equity and flexibility. This helped in building relationship with the community and helped them to pr omote maturation, acquisition and relationship with the assets of the community (Tan, 2009). The community development assistance helps in connecting the people with the community by providing the available resources and assets. This approach helps in developing the society to help the people to increase the confidence. It is all about reconstruction of economy, institution and infrastructure of the country as a whole. This assistance ensures that the country is developing rather than sliding into conflict. This development aid approach mainly emphasizes on analysing the structural factors that influences conflict like social inequalities, economic and political. It is an attempt to reduce the socio-cultural or economic issues in the society to promote peace (Owens, 2004). On the other hand, the humanitarian aid assistance approach aims at preventing the human causalities that might have been strongly affected due to civilian conflicts. The main aim of this assistance is to help the people who are suffering from mental illness, maintain the relief work and providing assistance in a frantic situation (Brownlie Bojang, 2009). In general, the humanitarian assistance is mainly related towards relieving the people who are suffering by meeting their basic needs like food, medicine, protection, shelter and water. This approach does not focus on any political condition unlike community development assistance. It mainly deals with people in need but try to negotiate for improving the conditions through public media (Branczik, 2004). Reference : Anckermann, S., Dominguez, M., Soto, N., Kjaerulf, F., Berliner, P. and Naima Mikkelsen, E. (2005). Psycho-social support to large numbers of traumatized people in post-conflict societies: an approach to community development in Guatemala. Journal of Community Applied Social Psychology, 15(2), pp.136-152. Branczik, A. (2004). Humanitarian Aid and Development Assistance | Beyond Intractability. [online] Beyondintractability.org. Available at: https://www.beyondintractability.org/essay/humanitarian-aid [Accessed 19 Jan. 2015]. Brownlie Bojang, A. (2009). Aid and development. Mankato, Minn.: Black Rabbit Books. Cavaye, J. (n.d.). Understanding Community Development. [online] vibrantcanada.ca. Available at: https://vibrantcanada.ca/files/understanding_community_development.pdf [Accessed 19 Jan. 2015]. Owens, T. (2004). External Support During the Transition Phase: Roles for Humanitarian Aid and Development Assistance from a Village Perspective. World Development, 32(10), pp.1711-1733. Tan, A. (2009). COMMUNITY DEVELOPMENT THEORY AND PRACTICE: BRIDGING THE DIVIDE BETWEEN MICRO AND MACRO LEVELS OF SOCIAL WORK. [online] nacsw.org. Available at: https://www.nacsw.org/Publications/Proceedings2009/TanACommunity.pdf [Accessed 19 Jan. 2015].